In the past few years the method businesses sell their products and publicize their services has changed dramatically. Due to the advent of internet technology and it’s billions of users, companies have shifted away from traditional marketing and the demand for online marketing is never greater than now – offering new roles in the workforce and career possibilities. In everything from marketing content to PPC or social media to SEO each aspect plays a crucial part. SEO is however, comprised of numerous aspects, ranging from off-page to on-page including backlinking, interlinking, and more. Let’s get started by introducing the basics.
You’ve probably heard SEO before, but might not have asked what is SEO? We’ll attempt to provide the answer regardless.
Search Engine Optimization also known as SEO is the method of growing organic traffic on the Search Engine Results Page (SERP). It’s also referred to in the field of organic searches or results. If you wish to be top of the list for all keywords, then you should implement SEO to improve your position.
If you’ve began a blog about recipes for ice cream and your website does not get high rankings in results of organic searches results. There are a variety of reasons for why this might occur:
- Your competition is more content-driven.
- You are using ineffective keywords
- Use bad link building practices
- Your website’s load time is a bit slow.
- Your website isn’t providing an enjoyable user experience
- Your site is not indexed due to an error
To get a high ranking on the SERP, it is important to have to know how search engines function. In this article, you’ll discover the way Google determines the ranking of websites, various kinds of SEO, and the different SEO strategies that you can apply to boost your rankings.
What is Black Hat SEO?
Black hat SEO is practices that are in violation of terms and conditions of the search engines’ service. It can boost a site’s rank on the search engine result pages (SERP) for a period of period of time, but could cause a site to be removed from search engines or affiliate websites since it is against the terms of service. Some black hat SEO practices or techniques are:
- Keyword Stuffing
- Link Manipulation
- Making pages, articles or landing pages on sites using duplicate content
A word of caution There is a chance that you may see a temporary boost in traffic. Your site’s traffic could increase quickly, but Google penalties are becoming more sophisticated every day, and could have devastating consequences for your site’s rank and traffic.
What is White Hat SEO?
White Hat SEO typically refers to SEO strategies that work in sync and conform to the conditions and terms of search engines. Like the name implies white hat SEO can be described as the opposite of black SEO. White hat SEO practices such as:
- Producing original content of high quality and products
- Mobile-friendly site
- Use of precise and keyword-rich meta tags
It can boost your rankings on a SERP and will also ensure the integrity of your site.
Types of SEO
If you want to rank for a specific keyword on Google, you need to apply SEO. Basically there are two types of SEO:
- On-page SEO
- Off-page SEO
On-page SEO
On-page SEO is a method of optimizing the elements of a website. If you are doing this there are a few factors that you must be aware of. These elements are all things that you are able to influence as an user. The components of on-page SEO include:
Keyword Research
Before you start working on your site, the first step you should take is to determine what keywords you would like to be ranked for. In order to do this, you have to conduct search engine optimization. When you do this, you will select the most important and second keywords to build meta tags and the content.
The most important components of keyword research include:
- Search volume
- Competition
- Relevancy
It is also possible to use tools to research keywords such as the Google Keyword Planner and Ahrefs to find keywords. After you have selected the keywords, you are able to start to begin optimizing your website to match those keywords.
Title Tag
The titles tag acts as a head element that displays the outline of your site’s contents on the search results page. It also affects click-through rates and is the primary element of SEO on-page. Search engines show only the initial 50-60 characters in the title tag.
Meta Description
Meta Descriptions are short description that summarizes the contents of a web page. They also appear on search engine pages results. When compared of the text tag the meta description provides users with greater understanding of what your website is all about. Meta description can also influence the rate of click-throughs.
URL Structure
URL is a short form in the form of Uniform Resource Locator. It is best to make use of SEO-friendly URLs since they allow you to know what the website’s content is. Poor URL structure is a major issue for SEO, and can result in your website losing rankings.
Header Tags
Header tags aid in identifying those headings, as well as the subheadings that make up your content. The hierarchy of header tags runs between H1 and H6. H1 is the primary heading for a page. and the tag H2 is an additional subheading for H1 and the list goes on. These tags assist search engines read and comprehend the content more clearly.
Internal Link
Internal links connect web pages on your site. They enable users to navigate the website. They also help increase link equity (value transferred from one website to another).
Sitemaps
A sitemap is a method of organizing a website in order to aid both search engines and users comprehend the structure of a site. There are two kinds of sitemaps:
- HTML sitemaps Created for people
- Sitemaps XML designed for crawlers
After you’ve got an idea of what is SEO on-page, let’s talk about the off-page SEO portion of the “What is SEO?” article.
Off-page SEO
Off-page SEO is a different method to improve your ranking on the results page. It can also help to increase your website’s credibility and create a sense of credibility and authority on the domain. Other advantages of off-page SEO include an rise in rankings on pages, as well as brand recognition.
Link Building
Off-page SEO is typically linked to link building. Link building refers to the process of getting hyperlinks on other websites to your website. It’s also known by the term external link construction. The primary ingredient in linking is content. In an online SEO standpoint, having high-quality content will allow you to optimize it for keywords that are relevant to your site and rankings. In terms of an off-page SEO approach, having top-quality content allows other websites to link back to your website.
Here are some ideas to build links:
- Content creation that is high-quality Other websites will link to your site If your content is unique well-structured and has a good readability.
- Engagement off-site Engage with other websites of time browsing other sites that are similar to yours. You can look for sites with relevant content. If you share the content you have with other bloggers and, and they are able to share your content. You can also get off-site engagement by using collaboration with bloggers.
SEO vs SEM
Before we move on to the “What is SEO?” article, it’s important to address an issue that many people have trouble understanding in the first place — the difference between SEO vs SEM . Both are crucial elements of a successful digital marketing strategy, and SEO is an aspect of SEM. The major difference that we will discuss in more detail below is that SEM uses paid search engine ads to focus on specific groups of people.
How Does Google Rank Websites?
Rankings of websites are mostly on the basis of the competitiveness between your pages and the other pages that are ranked for a specific keyword. Websites that adhere to the most effective practices will outrank every other page on the internet in competitive landscape and rank at the first for the keywords they target.
Search engines such as Google utilize three steps to rank a site. They include:
Crawling
The search engines use spiders or bots that search websites, and copies the whole web page’s content and saves it in the index of the search engine.Indexing
Indexing is the process of incorporating websites to Google index results. If your website isn’t included in the index of a search engine and nobody is in a position to locate your site.Ranking
If you type a phrase in Google and search for something, the top web pages (from the index) will be displayed in the results. The results are based on several factors, including location and language, as well as experiences, etc.
There are many aspects that influence ranking , with relevancy being the most crucial factor. For instance, if you search for Entec Media websites that are indexed for Entec Media appears organically since they are related to the keyword. However, you need to ensure that the loading time of your page is speedy for the user. Google also will take into consideration other aspects like the length of time a user spends on a page and percentage of bounces (leaving the website after having viewed just the one webpage).
Language and location have a significant impact on ranking. If, for instance, you do a search in India your results will be different from those from the United States. This is due to Google has different bots that crawl various pages at different times and Google’s index is constantly updated. But, it’s not synching in real-time.
To clarify, if you do a search for “cafes” while in San Francisco you’ll get diverse results. When you look for “cafes” while in Mumbai you’ll get diverse results.
In the end The most significant elements that determine Google rankings are relevance in user experience, user experience, the language, and geographical location.
Conclusion
To ensure that your website stands out from the sea of millions of others go beyond the SEO category and continue with your SEO strategy. In this article we are discuss about What is SEO and how it works The techniques used in SEO are continually changing. There is also a general trend by website owners to keep their methods a secret for fear of getting punished by search engines and having their rankings suffer as a result.
If you are looking for the Best SEO agency in India then Entec Media is the best option for you we are helping you to reach your goals and increase your business with 10x growth.
Hi, I am Sumit Chaudhary, the founder and writer of Entec Media. Here, I will share some Helpful Knowledge, Tips, Tools, and techniques related to Digital marketing and search engine optimization (SEO)
